Here’s the Apostle Paul: brilliant, intense, battered. Gnarly. Well-travelled, and when imprisoned, sending letters instead of sending himself. Eventually executed.
What happened to the letters he left behind? Surely people kept them. And some copied them. Some enterprising people probably wrote to other churches and asked for the copies they’d also collected. Maybe some people took a set with them when they travelled, so they could share it with other churches they met. Slowly, by hand-copying, collections built up. It must have happened by word-of-mouth. People knew spiritual treasure and kept it and shared it.
FF Bruce writes:
We know, for example, that about the year 95 the cupboard somewhere in Rome which was the Vatican library of that date contained not only Paul’s letter to the Romans (as we should expect in any case) but also copies of his first letter to the Corinthians and (possibly) one or two others. It also contained copies of the Epistle to the Hebrews, which had a close association with Rome, of the First Epistle of Peter, which was written from Rome, and of some Gospel writings, not to mention the Greek version of the Old Testament commonly called the Septuagint. 1
In the analysis by FF Bruce, the same happened with gospels: Mark’s in Rome, Matthew’s in Syria, John’s in Ephesus, Luke’s perhaps already designed for wide circulation. Eventually a four-fold gospel was circulating, as were collections of letters, and Luke-Acts could be split and Acts used to connect the four-fold gospel with the letters of Paul and others.
In this way, the New Testament was formed, a word-of-mouth collection that, sifted by all the Christians who were using both it and other documents, gained traction.
Later developments caused church leaders to codify what was already on the ground. And so the New Testament came into being in a similar way to an Amazon bestseller list. People left writings, the Christian community used them, or didn’t. Then add a dash of politics and you have a New Testament. And Paul’s letters, after his lonely execution, took hold, and now no hour passes in the world without multitudes reading and pondering Paul. By any measures of publishing success, Paul is the greatest and most successful writer ever to scratch ink on papyrus. ‘See what large letters I write with my own hand’.
This is so different from seeking to build a following through advertising, free offers, campaigns, special deals, commendations. Just pour your life out, be faithful to your heavenly vision, and let God and the future generations do the rest.